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As the Chinese economy has grown and opened up to the West, both domestic leisure and outbound travel have ramped significantly. At the same time, the country is still in the early stages of moving bookings from offline to online.
What You'll Learn From This Report
A growing travel market and increased adoption of online bookings is a potent recipe for growth at Ctrip and the industry as a whole. In a sense, Chinese people respect authority, but at Ctrip, we respect numbers. You must have access to this report to print it.
Please contact research skift. Free with Subscription. Skift Research Take As the Chinese economy has grown and opened up to the West, both domestic leisure and outbound travel have ramped significantly. As part of our primary research, we spent several weeks in Asia, including time at Ctrip headquarters meeting with management and specialists at the company.
We attended the ITB China conference, visited the local offices of several hotel companies, and spoke with two of the most respected private equity investors in China. Given the complexities of the market in China, these interviews, which are included in the report, are even more crucial than usual.
We also partnered with three companies to provide data and insights. YipitData provides us with granular reservation, room night, and property numbers.
GCC Outbound Tourism: Industry Analysis & Forecast
ForwardKeys offers flight booking trends for multiple countries in Asia, Europe, and North America for both inbound and outbound travel. Finally, Dragon Trail Interactive provided us with broad insights on the outbound market.
What follows is a 45,word report including interviews from the entire C-suite at Ctrip, executives from Skyscanner, TripAdvisor, and leading global hotel chains, and investors, along with data and research collaboration with specialists.
China is a complex market, but has immense opportunities and risks for the travel industry. Already purchased?
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