This article breaks down public relations for those considering a career in the industry. Public, in PR terms, is anyone who ever has or ever will form an opinion about a client.
Depending on the nature of your client, these could include clients, potential clients, members of the local community, members of the media, online fans etc. The public relations professional must know how to effectively address those concerns through Publicity.
Public relations can be used to protect, enhance or build reputations through the media, social media, or company generated communications.
The world of business is characterised by fierce competition and in order to win new customers and retain the existing ones, companies not only have to distinguish themselves from the competition but must also create and maintain a positive public image. A PR specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating on their behalf and presenting their products, services and the overall operation in the best light possible.
A positive public image helps create a strong relationship with the customers, which in turn increases the sales. Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. A good PR practitioner will analyse the organization, find positive messages and translate those messages into positive stories.
Common PR Tools and Techniques
When the news is bad, they can formulate the best response and ease the damage. PR people are image shapers. Their job is to generate positive publicity for their client and enhance their reputation. Proper education, however, is not enough.
A PR specialist needs certain skills in the first place such as excellent writing and verbal communication skills. Two other important skills for the PR professional are;.
PR Goals, Objectives, Strategies & Tactics
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