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By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices.
In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business.
This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world.
Chapter 1. Exploring the World of Business and Economics. Being Ethical and Socially Responsible.
Exploring Global Business. Choosing a Form of Business Ownership.
Small Business, Entrepreneurship, and Franchises. Understanding the Management Process. Creating a Flexible Organization.
Producing Quality Goods and Services. Attracting and Retaining the Best Employees. Motivating and Satisfying Employees and Teams.
Business 12th Edition by Pride Hughes and Kapoor Test Bank
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Package Info. Update Date February 14, Instant Download We assure: Instant Access delivery via email with no waiting time. Previous Next. Kapoor Robert J.
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